Claire McDaid, Vice President of Bingo at Pragmatic Play, said: “Our partnership with SkillOnNet is extremely strong and we’re delighted to partner up once again and create a unique bingo proposition. Taking a hugely popular brand and transforming it into a bingo product in just a few months was a challenge for the team but the end-product.
Pragmatic Play is a cutting-edge provider of casino games, specialized in the delivery of unique content to the iGaming market. Its portfolio includes live casino, bingo, and slot titles that attract the attention of players and meet all regulatory requirements. Online casino content provider Pragmatic Play has taken its bingo product suite live with Broadway Gaming, whose network boasts sites such as Butlers Bingo, Glossy Bingo and Rosy Bingo. Pragmatic Play, a leading content provider to the igaming industry, is to launch its Bingo games with Annexio after the companies agreed to extend their content distribution agreement. The content will be provided through Pariplay’s Fusion™ aggregation platform.
Undoubtedly one of the most innovative bingo sites to sprout from an already well respected online gaming brand, Pragmatic Play very rightfully casts one of the flags of superiority when it comes to the best new bingo sites to sail the oceans of motions of bingo sites in the world of online bingo.
New Bingo Sites on the Pragmatic Play Network
15 Network Sites
Since 2020 the 15 Network have also run Pragmatic Play bingo games. Pragmatic games are licensed to Jumpan and this means a bigger community and better prizes as you are not just playing against others on the 15 Network but other non-Jumpman sites that have Pragmatic Play rooms.
If you’re looking for even more sites with your Pragmatic Play favourites then you might want to also check out the following.
About Pragmatic Play
Pragmatic Play is now a household name in the world of iGaming, and have a number of industry leading products in their portfolio, responsible for supplying slots, live casino and now bingo under one single API.
In fact, they offer over 100 casino games which run off the highly sought after and industry standard technology HTML5 to clients and end users in 78 different countries and in 26 languages with some of their most popular titles being Gold Train, Queen of Gold, Wolf Gold and Panther Queen.
The company has forged their reputation by ensuring all of their products are specially optimised for mobile users and have put a significant amount of investment into making sure the end user gets the absolute most from their mobile gaming experience.
This is, in actual fact one of their major USPs (Unique Selling Points), ensuring that they are the company that online gamling firms come to for a truly compelling mobile first product offering.
With a longstanding history based on speedy delivery of their products to the marketplace as well as an innate ability to tailor each of their offerings to a particular operator, they are extremely well positioned to be able to utilise this methodology with any future products.
Now possessing some of the most talented and knowledgeable staff in the industry whose experience spans across the entire iGaming spectrum, players and operators alike can rest assured that when it comes to quality and execution, Pragmatic Play are firmly established in the top tier of iGaming providers.
Company History
Launched in 2015, Pragmatic Play Ltd has swiftly become a recognisable name in the gambling industry, with offices in Gibraltar, Malta, Ukraine, United Kingdom, India and the Philippines.
However, it wasn’t always smooth sailing. According to financial media firm Bloomberg, Pragmatic Play Ltd began life as Top Game in 2007, though hastily rebranded eight years later due to a cloud of suspicion that hung over the company for shady practices initiated from board level.
Any aspersions however, have since been quashed and in 2015 there was a significant restructure of staff, with highly reputable industry experts hired from some of the most established gaming firms to help drive the Pragmatic Play brand forward in a new direction.
Pragmatic Play Ltd now is owned by the IBID Group (Internet Business Investment and Development), an asset management firm who operate from the World Trade Center (yes, it is actually called this) in Gibraltar, though are understood to have satellite bases in London and Hong Kong, plus technology support outposts and data centres in the Ukraine, Philippines and Malta.
The founder and managing partner, David Barzilay, who splits his time between London and Gibraltar, is understood to have began his career in the online casino industry as CFO of one of 888 Group’s white label brand’s 21.com.
With gambling software and casino licenses awarded by the UKGC (United Kingdom Gambling Commission), awarded in 2017, there have been no domains recorded before that time, which means the company spent a considerable amount of time and effort putting the foundations in place first.
Despite this, Gaming Laboratories International (GLI) issued a Certificate of Integrity on January 6, 2016 for Pragmatic Play’s Random Number Generator, which holds validity for a total of four years.
In 2017 at the EGR B2B Awards, the company won the Software Rising Star category and have carried on going from strength to strength ever since. In March 2017, Pragmatic Play secured a contract with the prestigious Mr Green Casino who decided to add the company’s HTML5 digital casino to their online casino suite.
Pragmatic Play now work with some of the biggest online casino brands worldwide, including William Hill, Entain Plc (who have over 20 brands including Ladbrokes Coral), bwin, betsson, Lottoland, Skybet and many more besides.
Pragmatic Play Bingo Release
Officially launched in the autumn of 2019, Pragmatic Play’s bingo product was however, first revealed to industry professionals, almost as a prototype at the world renowned iGaming show, ICE in London, February 2018.
When it was finally rolled out after rigorous testing and preparation as well as getting their existing UKGC license to cover bingo, it was revealed that it would be across the well revered Nektan network, even though the networking is still and for the foreseeable future handled by Pragmatic Play.
Nektan, who work with in excess of 160 online casino sites have rolled out the Pragmatic Play bingo product across the vast majority of its portfolio, alongside their existing slots and live dealer games.
Speaking exclusively to the online iGaming Business magazine, Jane Ryan, Chief Operating Officer at Nektan spoke about the numerous benefits of a partnership with Progressive Play, stating:
“The launch of bingo allows our partners to attract and acquire new player segments, as well as giving our current players more content choice,”
“The large majority of our players are on smartphones and we’re confident that the mobile-specific UX and in-game lobby will drive increased mobile traffic,” she continued.
“We look forward to delivering incremental gaming revenue to existing white label casino partners as well as working with new bingo-focused partners.”
Features of Pragmatic Play Bingo
By putting in a considerable amount of time and effort researching and testing, Pragmatic Play have ensured that their bingo product encompasses everything that you need in order to get the most out of your experience and as a result, have endeavoured to make it one of the most user-friendly currently on the marketplace.
In keeping with their highly valued mobile first philosophy, their developers have worked tirelessly to make sure that there was no compromise when it comes to quality, so both navigation, functionality and game play experience is essentially, near enough unrivalled.
Graphics are laser sharp, ease of use is ideal for even the most novice of bingo players, while the iOS and Android operating systems are the perfect platforms to deliver such a product, which means that they work on the majority of smartphones.
Initially, Pragmatic Play only offered 90 ball, 80 ball and 75 ball bingo, though later added 50 ball and 30 ball bingo to ensure one of the most competitive bingo product offerings currently out there, while each room has live chat, which is, on occasion automated depending on the time of day as well as offering other mini games.
Pragmatic Bingo Sites
Perhaps its most compelling feature however and one which sets it apart from the majority of other bingo products out there, is that it has a fully featured pre-buy and not only for seven days ahead, but they allow tickets to be purchased up to one month in advance.
When it comes to flexibility, as a supplier, operators can have considerable say in order to mould and direct the product roadmap so that unique bingo clients can adhere to their own brand guidelines; a partnership with Pragmatic Play really is a two way relationship.
The comprehensive amount of expertise allows for internal support on the network scheduling, analysis and pricing, plus a chat host which is offered in a number of different languages, while a significant amount of global liquidity enables fundamental access into major regions.
Technology and Partnerships
While the vast majority of Pragmatic Play’s products are developed using the sophisticated HTML5 technology, the company also penned a deal with technology software company Soft Swiss in the summer of 2019.
As well as benefiting from their technology, it also opens up Pragmatic Play’s reach across the industry to attract more players.
Following the agreement, Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are delighted to sign our latest commercial deal, this time with SoftSwiss.
“We have experienced considerable success with our Live Casino product so far, and we are delighted to be able to sign another partnership that will further grow our presence in this vertical.
“It is also a fantastic opportunity to expand our Bingo reach, as we look to continue to gain fans in this dynamic sector.”
Ivan Montik, CEO of Soft Swiss, said: “We are consistently looking to add cutting edge, game-changing content to our offering, and Pragmatic Play’s products fits that criteria.
“Both the Live Casino and Bingo products are industry-leading, and we are very excited for a long partnership together.”
Conclusion
Overall, it is easy to tell that the Pragmatic Play bingo product has been expertly designed, developed and collaborated on, evident from the amount of planning, research, preparation, testing and successful implementation.
The potential for future, continuous growth and opportunities also says a lot about the strength of the company as a wider casino brand, while an already talented marketing and promotions team offers a lot of hope for great things to come.
Undoubtedly, the performance on mobile as a whole means that this is as good a bingo product that you can expect in the industry, making it just as good for beginners as industry veterans.
CasinoBeats talks to Claire McDaid, VP of bingo at Pragmatic Play, about the provider’s impressive bingo launch and what innovations could be next for the creative supplier.
CasinoBeats: Pragmatic Play’s Bingo offering has gone from strength to strength in the last year – what have been the highlights for you?
Claire McDaid: It’s been a truly sensational year for our bingo vertical. We’ve launched a number of new products, headlined by our Bingo Blast title, while also allowing more players to access our content by growing our network of tier-one operators such as SkillOnNet’s PlayOJO.
We also won two awards at the WhichBingo Awards, highlighting how impressive our bingo products are. It’s been a rollercoaster of a year but one which has been hugely exciting to be on, with some fantastic results for the bingo team.
CB: Bingo Blast brought something completely new to the bingo vertical – what was the inspiration for this?
CM: Equally, mobile players now make up an extraordinarily large proportion of the gaming public, with short, sharp, engaging betting experiences the priority for this segment. Bingo Blast was devised to take the best parts of bingo and condense it into a fast-paced, fun-filled mobile friendly variant that can still attract traditional players.
By ‘blasting’ the first few rounds, players can swiftly go from the start of the game to within one ball away from winning in a short period of time. By maintaining the excitement of being so close to a win without the slow paced traditional build-up one expects from bingo, we’ve managed to marry up the excitement without compromising what the game’s key attributes that so many love.
“It’s important for all verticals that they remain open to innovation”
CB: Tell us more about this upcoming Reels Room concept?
CM: With Pragmatic Play having such a strong catalogue of top performing slot games, we knew that we had the slot content that appeals to both bingo and casino players. It was a ‘no-brainer’ to utilise our own existing portfolio of products to enable our partners to x-sell seamlessly between bingo and slots and expand their player database and increase LTVs.
Bingo games played within our Reels Room are of the popular 90-ball variant and simply pay-out in spins on our featured Pragmatic Play slot game instead of cash. Traditionally the slots and bingo players sit apart as gamblers, but Reels Room is designed to ensure that cross-sell between the two verticals is easier than ever before.
The user experience has been the focal point of the entire concept. A dedicated room is available where the creative sets the room apart, showcasing our Reels Room ‘Slot of the Month’ – the game the user will be awarded the free spins on. The slots games we chose are a mixture of our best performing and new releases which ensures the offering is kept fresh.
The user can claim their spins immediately and as all our slot games are offered in mini-game version, the player does not need to leave the bingo client. There is also the ability to pre-buy for games up to 30 days in advance and user are given all the necessary game information in engaging UI.
It is designed to keep players engaged, create longer sessions and increase acquisition of bingo players for those partners/operators who may be completely new to a bingo product, converting them to hybrid bettors with extended life cycles and a lower rate of churn.
“Mobile players now make up an extraordinarily large proportion of the gaming public”
CB: How important is bringing innovation to the bingo vertical?
CM: It’s important for all verticals that they remain open to innovation, but for a long time bingo was too content with operating in the space it was familiar with. While the bricks and mortar bingo environment will be impossible to replace, different demographics have different requirements, so for the vertical to broaden its appeal it needs to embrace technology and innovation. We’ve achieved this through the development of Bingo Blast and Reels Room and are always looking at new ways to innovate within the sector.
Pragmatic Bingo App
Companies that embrace innovation will always succeed with a product as well-liked and popular in established products such as bingo, as being able to bring something new to an old favourite will always draw attention.
CB: Where can Pragmatic Play’s bingo offering go next?
CM: Global! We’ve already integrated Scandinavian focused operators as well as our current partners expanding their offering outside of the UK too. The focus will be on continuing that growth integrating more operators into our client network from all over the world, from Latin America to and Europe, while we continue to grow our existing partnerships to include our bingo offering alongside slots or live casino.
There’s so much opportunity for our bingo product range to attract new players and give a truly unique experience. There are plenty of exciting opportunities for growth in the near future and look forward to delivering more innovative concepts to the marketplace.
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